Watsons Thailand Colgate
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Colgate has partnered with Optimo under the Ultimate Package, Watsons’ comprehensive retail media solution. This integrated approach combines thematic video production with a full 360-degree media strategy, encompassing both offline and online channels.
The campaign begins with high-impact Out-of-Home (OOH) media placements across key CBD areas in Bangkok, driving traffic to Watsons stores while capturing consumer attention. This is further amplified through in-store media, including LED digital screens and Optimo Shelf product displays, creating a strong and consistent brand presence at the point of purchase.
On the digital front, the campaign leverages large-scale advertising optimization to ensure maximum awareness while effectively reaching the right target audience. Additionally, CPAS (Collaborative Performance Advertising Solution) is implemented to drive measurable conversions and support e-commerce sales growth.
At Optimo, we recognize that brands today require more than just awareness—they need tangible business outcomes. Our approach focuses on delivering both visibility and conversion, ensuring that our strategic brand partners, like Colgate, can achieve their business objectives and generate sustainable revenue growth.
Objective
To ensure consistent brand awareness and recognition for Colgate while building a strong consumer base through Optimo’s 360° media ecosystem, enhancing visibility across offline and online channels, and driving sales through impactful promotional campaigns.
Strategy
Turning data into growth through 360-degree optimized media investments and a seamless journey from awareness to measurable campaign success.
Execution
Thematic Video Production: 15-sec hero content featuring key brand partners as the primary campaign asset.
OOH Media: 15 premium screens across high-traffic CBD areas in Bangkok
In-Store Media Blast: Full coverage across digital LED screens (front screens, back cashier, POS).
Optimo Shelf Display: Strategic impulse placement near cashier areas to drive last-minute purchase decisions.
Online Media: Large-scale ad optimization to maximize awareness and reach the right audience.
Performance Layer: Retargeting with CPAS to drive e-commerce conversions and sales impact.
Optimo is a comprehensive retail media solution that seamlessly bridges marketing and trade objectives, powered by deep consumer insights to ensure every investment delivers measurable and meaningful business impact.
Results
Campagin impression 101 M.Impression++
Online ROAS more than 17++
Sale Growth more than 23%++x
Conclusion
Through Optimo’s 360° media ecosystem, brands can effectively reach the right consumers, creating impactful awareness that drives efficient sales across both offline and online channels, as demonstrated by Colgate’s ongoing collaboration to elevate retail media innovation with Optimo.